Linda Casey, Editor-in-Chief of BXP Magazine, wrote and published an insightful profile about Saskia Foley in the January/February issue. Foley is the CEO and President of the personal care brand Radius, and one of our favorite partners

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Throughout the interview, Foley speaks candidly about brand positioning, shopper engagement and the future of retail. She also talks in-depth about the important role packaging plays in her organization’s astronomical growth. 

And their growth has been substantial, almost 50% each year.

 

Working with Transparent Container, Radius uses a boxed blister to showcase their Radius Original toothbrush. The packaging includes a sophisticated tray system, allowing for product visibility and theft deterrence, while telling the brand story.

 

Please visit BXP Magazine CXO Series: From Everyday to Extraordinary. And thank you to Saskia Foley and Linda Casey for highlighting our partnership.

 

 

 


 

We believe great packaging connects brands with consumers. Could you use a fresh look at your packaging? We would love to help you with a packaging audit. 

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