How Critical is Material Selection to the Success of Your Package?

Packaging materials for the consumer can be either an aesthetic plus or a frustrating minus. On the plus side, if the material enhances the brand and ...
Posted by Rohrer Corporation

How to Solve Problems with Secondary-Use Packaging

  In 1960, a man named Alfred Heineken had a revelation: Why not turn packaging waste into a something that can be used to alleviate homelessness ...
Posted by Ryan Falkman

Is it Possible to Define Innovative Packaging?

  One way to describe innovation is creating something that fills a need—or solves a problem—that no one could solve before. The best innovative ...
Posted by Ryan Falkman

How to Design Your Packaging for the Right Channel

  It’s incredible how many brands still launch packaging that’s designed to stand out on shelf but that is hard to identify on a phone screen. Or how ...
Posted by Rohrer Corporation

What Does Your Packaging Partner Need to Know About Brand Alignment?

  In-store, face-to-face with the consumer, product packaging is the most influential way to communicate your brand. So keeping your packaging ...
Posted by Rohrer Corporation

Need a Packaging Partner? Here Are the Four “Must-Haves”

For some it’s a beauty contest. “Come up with a package design that is so innovative, so fabulous, it casts a spell on the consumer.” Well, maybe the ...
Posted by Rohrer Corporation